design projects - Daisuke Nakazawa

Exploring History of the Elementary School in Kyoto

2021

Kyoto

In Kyoto, there are several projects that redevelop the land of the abolished elementary school as commercial facilities and hotels. However, Kyoto is an area that has a rare history nationwide, where elementary schools were once established based on the donation of local residents. As the number of tourists increases, land price rises and the outflow of the population is progressing. How should the redevelopment of elementary schools face with the future of the city? ... We started working because we unraveled the histor"&"y of Kyoto from the Muromachi period ...

Uokusa Wagon

2021

Ameyoko and neighbourhood, Tokyo

In 2020, many restaurants were closed due to the spread of COVID-19. Uokusa, a outside standing bar on the Ameyoko high street, was firstly optimistic then temporarily closed in April after an emergency declaration. He resumed business around July, when the infection was a little calm, but he was wondering if he should continue to operate. Since the ventilation is better than indoors, I encouraged him that everyone should go have drink on the street outside during Covid-19, and we decided to create a mobile standing bar Uokusa Wagon departing from his shop to hidden narrow streets, underpasses, parks and any other public spaces...

Desiging Your Dreaming Home

2019

There are a number of people who want to build their dream home. But who successfully did that? It always happens with satisfaction and regret. Wha kind of process do they go through? To see the true reality we visited 8 family homes to interview their process of designing home in details. After we analysed the journey map the service idea has been gradually take on shape...

Redesigning Airline’s Customer Experience

2013 - 2017

A variety of people works at an airline, such as call centre operators, ground staffs, pilots, and CAs. Especially if you work in a bigger company it's always difficult to see through whole picture and details. it's also hard to recognise how other staffs work and how customers use the whole service. This project started to write such a whole picture on a large journey map…

Community Engagement for Tsunami Memorial Park

2012 - 2013

Ishinomaki, Japan

Ishinomaki is a regional city where my father was born and spent his teenagers, and it's also the place that I lost four relatives in the Great East Japan Earthquake in 2011. After the disaster, I visited there to confirm four remains with my cousins and it pushed me forward to find a chance if I can use my skills for reconstruction. I visited a person working in city planning in that area for finding a clue. They are in the team to build a Memorial Park there over the next 10 years, and the mayor wanted to involve residents for making plans. However the site was a residential area before tsunami, and grief of the victims was so strong and it was hard to even have a discussion about what was going to be built. I got a role of facilitator to create a place for dialogue by calling out to local organisations and victims...

Future Seen Through the Closet

2012

How do people coordinate clothing everyday? To explore the answer, I decided to visit someone's home to look into the contents of the closet. There are a fashionista who throws millions on clothes, an economical person who produces herself with an perfect combinations from her fewer clothes. The investigation of closet eventually lead the team to the development of new services that share the coordinate of clothes...

Ethnography

2009 - 2012

I hated advertising because I felt they are selling things with the power of money. So I started working in an advertising agency. When I was in BA, I first studied poverty and conflict in developing countries and decided to get a job to acquire the skills and knowledge of using the huge power in the capital market. Four years after being rubbed by hard work in advertising industry, I moved to the R&D department and I worked in the field of ethnography. It is all about observing and interviewing people for developping new products and services. It was my turning point to thinking about my role in the society...